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Edmonton, April 15, 2010

Triple Flip and the Wild Rose.... A PERFECT FIT !

The Wild Rose International Gymnastics Invitational Association is proud to announce a three-year partnership which started with the 2010 edition of the event, that was held at the brand new Edmonton Expo Centre @ Northlands in Edmonton, Alberta, Canada. " Our Organizing Committee is thrilled to have partnered with Alberta-based company Triple Flip. This dynamic company won the 2009 Ernst & Young Entrepreneurship Award and has strong brand recognition amongst the demographics that take part in the Wild Rose International Invitational. Triple Flip is one of those companies that is about people, not just in talk but in action. The company founders (Mona-Rae Peterson and Linda Maslechko) have been involved from the very start with this partnership and they are fantastic to work with. Triple Flip unveiled some exciting co-branded products at the 2010 Wild Rose and will be unveiling even cooler products in 2011 and 2012 !
Triple Flip has an actual store set-up at the competition venue at Northlands for the entire event. The store is open all day long and staffed with their knowledgeable sales associates. Not only are there exclusive Wild Rose items, but there are also the regular Triple Flip items that can be found in all of their stores across Canada." said Michel Arsenault, Vice-President of the Wild Rose Association.

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Deng LinLin (China)- 2009 Beam World Champion & 2008 Olympic Champion (Team) (Picture courtesy of Grace Chiu/GraceClick.ca)

A Message from Triple Flips' President

Triple Flip, an Alberta-based company, is proud to be the title sponsor for the 2010, 2011 and 2012 Triple Flip Wild Rose International Gymnastics Competitions, to be held in Edmonton, providing a contribution in kind, as well as direct financial support through our role as official clothing supplier.

In determining our significant level of support for Wild Rose, we took into account that the Wild Rose organization supports the development of youth in our province, by providing an exceptional opportunity for female gymnasts of all skill levels, from age 6 and up. It is absolutely unique in its approach to bringing pre-competitive girls to the same event as some of Canada’s best, side-by-side with gymnasts from around the world. There is perhaps nothing more inspirational for these young girls than to experience an international competition of this caliber, and aspire to reach the level of these top athletes.

The Wild Rose could impact the lives of these girls, our future elite athletes, forever. For Canada’s Olympic hopefuls, this event presents an opportunity to test themselves against some of their international peers, on home soil, supported by thousands of fans. We can’t think of a better way to give back to the community, as a company.

We feel honoured to be the Title Sponsor of an event with such high ideals and commitment to the development of youth, and one that brings the world to Alberta.

Sincerely,

Linda Maslechko Triple Flip President

2010 ARCHIVES

Mar 04, 2010 14:42 ET

Triple Flip becomes Title sponsor of the 2010-2011 and 2012 Wild Rose !

Triple Flip Becomes Title Sponsor of Wild Rose International Women's Gymnastics Invitational Triple Flip "a Perfect Fit" for Premier Western Canadian Gymnastics Competition CALGARY, ALBERTA--(Marketwire - March 4, 2010) - Triple Flip, Canada's leading activewear retailer for preteen girls, inked a three-year title sponsorship deal with Wild Rose Gymnastics Invitational Association, in effect now through 2012, leading up to the Summer Olympic Games. More than 500 female gymnasts are expected to compete at the Triple Flip Wild Rose International Women's Gymnastics Invitational in Edmonton, joining past and future Olympians in the same arena April 2 to 4, 2010. "Wild Rose Gymnastics is unique in its inclusive approach to providing girls of all ages with opportunities to gain international competitive experience right here in Canada. We quickly saw the shared values between our brand and the Wild Rose Association in terms of empowering girls to aspire to and achieve high standards for themselves," said Linda Maslechko, President and Co-Founder, Triple Flip. "Triple Flip's participation as the title sponsor is very exciting for us, as we see them as a perfect fit to represent Canadian female gymnasts. They are a dynamic, fun brand for active girls, and what better name for a gymnastics competition than Triple Flip?" said Michel Arsenault, Vice-President, Wild Rose Gymnastics Invitational Association. As title sponsor, Triple Flip will see its name and logo on all marketing and event-related materials and as Official Event Supplier, will host an on-site pop-up store selling Triple Flip and official event activewear and accessories, in support of the event. Triple Flip Team, will also be represented at the event with a Teamwear display. Triple Flip Team currently outfits more than 150 teams across Canada with 100 per cent made-in-Canada attire. Providing activewear made from the highest technical performance fabrics in stylish comfortable cuts that easily transition from school to sports, Triple Flip encourages girls to lead healthy active lifestyles. The Triple Flip Wild Rose International Gymnastics Invitational is scheduled for April 2 to April 4, 2010 in Edmonton's Expo Centre at Northlands. It is the only event of its kind in Western Canada that gives female gymnasts at all levels, from ages 6 and up, the opportunity to share the floor with elite athletes from around the world. About Triple Flip: Triple Flip is a Canadian retailer featuring high-quality, fashionable clothing and accessories for active and stylish preteen girls. The unique concept was developed and co-founded by Linda Maslechko and Mona Rae Peterson, and utilizes Canadian manufacturing for the majority of its branded line of clothing. The flagship store opened in Calgary in October 2005, followed by Saskatoon in March 2008, and the first Edmonton store in November 2008. In 2009, a second Edmonton store was opened at West Edmonton Mall, and the first Ontario store opened in November 2009 in Oakville. Maslechko and Peterson were named an Ernst & Young Entrepreneur of the Year in 2009 for this successful retail concept. The brand was featured in LG Fashion Week in Toronto in October 2009. Website: www.tripleflip.ca Blog: www.flipgirl.ca

2010 Clothing items

* B & W Swerve Jacket w/ custom co-branded event zipper pull
* Black Bootcut Slim Pant with hip logo
* Black Super Short w/ color accent detail and event logo
* Black & Red Strappy Tank w/ color accent detail and event logo
* Event hoodie in 2 colors
* Event sweatpant in 2 colors
* Cotton Event T in 2 colors (B & W) w/ silkscreen graphic print
* Technical fabric T w/ dye-sub design

ACCESSORIES--

* Triple Flip water bottles
* Mini-journal/ autograph book w/ pen
* 3" co-branded stickers
* Event trading pins
* Event Button give-away to each athlete (coupon will be in each athlete's goody bag and will be redeemable at the Triple Flip store)
* Triple Flip line of gymnastics Bodysuits w/ matching scrunchies
* Custom event zipper pulls/ bag charms

The 2010 Triple Flip Wild Rose was sponsored by